Customer Profile
Understand your customer — their jobs, frustrations, and desires.
Customer Jobs
What tasks, problems, or needs are customers trying to fulfill?
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Pains
What obstacles, risks, or bad outcomes do customers face?
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Gains
What benefits, outcomes, or desires do customers expect or wish for?
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Value Map
Design your offering — how you create value and relieve pain.
Products & Services
What products or services do you offer to help customers?
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Pain Relievers
How do your offerings cure or reduce specific customer pains?
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Gain Creators
How do your offerings produce or amplify customer gains?
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Visual Canvas
Your complete Value Proposition Canvas at a glance.
Value Map
📦 Products & Services
💊 Pain Relievers
🚀 Gain Creators
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Fit Score
Customer Profile
🎯 Customer Jobs
😣 Pains
✨ Gains